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Official announcement of cooperation between Sipaboards and BMW

07. 10. 2025

A great success for Sipaboards!
Automotive giant BMW has launched a global promotional campaign for its new Neue Klasse iX3 electric car, which will be launched on the market in April and includes the electric SUP Sipaboards in its co-branding.

In the coming months, 5500 BMW dealers and official sales outlets in more than 140 countries will start accepting orders. In the period leading up to the start of sales, there will be various press releases, promotional campaigns, presentations and advertisements. It is available for purchase on the official BMW website:

https://lifestyle.bmw.com/en/category-bmwaccessories-sipa.html

BMW Sipaboards promotion video

Sipaboards succeeds in co-branding with automotive giant BMW

Co-branding and selling the SUP under a joint brand with BMW unimaginably increases its recognition worldwide, confirms the quality and seriousness of the product, and opens up new development possibilities and long term sales opportunities. Sipaboards also has the right to sell directly, online and through its own sales channels. The SUP can also be ordered via the joint BMW-Sipaboard website:

https://bmw.sipaboards.com/product/bmw-tourer-electric/

BMW Sipaboards promotion video

A scene from BMW's promotional video

For a small company like Sipaboards, such a leap in growth naturally means major challenges in internal organization, increasing employment, production and sales. This is where the great benefits of membership in our group are evident, as it includes the necessary knowledge and support, and of course favorable and immediate financing for increased production and promotion. This will be extremely important and demanding organization-wise. In the next three months alone, the promotion will take place at the following major events:

  • Les Voiles de St. Tropez 2025 (September–October)
    One of the most prestigious sailing regattas in the world. SipaBoards will be exhibited within the BMW showroom.
  • Paddle Expo Strasbourg 2025 (October)
    The largest European paddle sports fair. SipaBoards will be presented together with a BMW vehicle.
  • Fort Lauderdale International Boat Show – FLIBS 2025 (October)
    The world's largest boat show in the USA, together with the BMW team.
  • Binance Week Dubai 2025 (November)
    A global technology and innovation event in conjunction with the crypto and web3 community.
  • Guangzhou International Automobile Exhibition 2025 (21 –30 November)
    It is visited by 1 million visitors
  • ComplexCon Las Vegas 2025 (November)
    A lifestyle and popular culture fair where the brands of the future meet.
  • Art Basel Miami 2025 (December)
    A global event of art and luxury, where BMW will be present with its flagship projects.
  • Boot Düsseldorf 2026 (January)
    The largest nautical fair in Europe and one of the most important in the world. Negotiations with global distributors will take place and the BMW x SipaBoards presentation will be held at the highest level.
BMW Sipaboards promotion video

Screenshot of BMW's web shop

Sincere congratulations to founder Sebastjan Sitar and his team, as they have achieved the unimaginable and also set a major Slovenian milestone, since Sipaboards is the first Slovenian company to succeed in co-branding with a large automotive industry.

The press release in Slovenian can be downloaded at the link: https://boscarol.si/za-medije/.

The official press release from the BMW Group in English is available at the following link:
https://www.press.bmwgroup.com/global/article/detail/T0453153EN/bmw-x-sipaboards:-bringing-riding-pleasure-innovation-and-electric-lifestyle-to-the-water?language=en

BMW Sipaboards
BMW Sipaboards promotion video
BMW Sipaboards promotion video